Last week, I blogged about my top 5 goals for my 28th year of life…and they are far and above the most ambitious so far.
(But I think you know me well enough to know that I’m up to the challenge)!
My #1 goal is to double last year’s income for my Social Media and SEO Company (Conversations, LLC), from 2013 to 2014 – SO I’m already halfway done with the timeline on this, meaning I better get planning!
I bet you’re wondering how I’m going to make that happen?
New business – yes
Raising rates – no – BUT: I WILL be creating more FREE resources for start-ups, using affiliate links (links I get from companies like Bluehost or WIX so that they know I’m referring new customers, and in turn, they pay me a kickback). I’m super excited about this especially because I get to create a lot of value for people who need it right now, but don’t have a budget to outsource things like building their website or keeping up with social media.
Outsourcing more – yes (this seems counter-intuitive at first because it means paying someone else to do work that I could actually do myself; but the important thing about this is that I am freeing up time to do business development – which ideally is going to produce more business, and we will grow from there).
Networking and blogging more – yes. I’m going to be setting aside time each morning to write a blog post, guest post or work on an upcoming presentation. I’ll also be attending more networking events to talk to small businesses directly about the kind of work we do at Conversations. All of these things will increase visibility, brand awareness, email list signups – and thus – result in more business, according to how similar efforts have worked for me in the past.
I’m also going to get more PERSONAL with what I write.
Because people hire people, and in order to build trust, you’ve got to be open and honest.
That’s one of the reasons I’m laying out my big goals in this blog series (the other is that I’m hoping to get feedback from you on how I can do things better/faster/smarter – but also maybe share something with you that you didn’t know before)!
A side goal of bringing on more work + making more money is that I want to give Stephanie more hours and continue to have her grow within the company; but also, at some point, bring on a second employee in more of a virtual assistant/organizational role so that Stephanie can focus more on what she’s passionate about: content and visual creation.
So far: My January 1 – June 1 Business income is almost exactly double what it was from that date range last year; so we are on target!