Today I took a “work-cation.” Here’s what happened:

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In my world there are two types of to-do lists:

1. The mandatory actions list

This consists of action items I need to accomplish in order to keep my business and life running (and my clients happy)! So things like paying bills, creating and sending reports, writing blogs and social posts for clients, etc.

2. The Someday list 

Also frequently labeled as “the long list,” and including things like writing personal blog posts, creating new workshops and courses, refining my business website, and lots of “exciting and brilliant ideas” that I never actually get to – because List #1 is always #1.

I decided that today would be different.

Today I didn’t answer phone calls, texts, or check my inbox.



Because if you’re always RESPONDING, then you’re never CREATING.

And every single interaction – answering the phone, reading and responding to emails, “troubleshooting” – all of those things take up a certain amount of energy and focus. And since there’s only so much time (and ability to produce quality work within that span of time) in one day, I decided to dedicate everything in me to the Someday List.

Just for this one day.

Just to see how much I could actually get done…

Here’s an overview of how this shit went down:

– – – – –


I get asked to do these A LOT. 90% of the time, the requests I get are unpaid, and the pitch from event planners is that “it will be great exposure to potential new clients.” So guess what. We’ve got enough clients. In fact, we’re at capacity and in the process of creating our growth plan to include hiring a new team member (yay!).

What that means is: my time is more valuable now than ever. Not for going after new business, but for dedicating myself to creating strategies and content for our existing lineup of badass clients. Because they rock. And because we want to keep them.

And the time that I DO have outside of that, can’t be spent on Pro-Bono work. I’m constantly telling my clients that time is money and that they need to place more value on their time and expertise. Now it’s time to practice what I preach.

So today I developed my new presentation + workshop rate card, and a corresponding survey link on my website (to streamline the request process).


2. Social Media Summer Course Development

Last year, I created a program called “Next Level Social Media,” which was a 6-week online course full of innovative (duplicatable) strategies, templates and cheat sheets to help busy social media managers grow their audiences, create better content, and operate more efficiently.

But there were lots of problems.

I couldn’t get the forum or webinar system to work properly, I gave away too many free tickets – stretching my time thin for the individual component that I promised attendees, and there was a noticeable dropoff of people staying engaged – which I was too busy to track and troubleshoot at the time.

Looking back at this #Fail, I was able to identify specific problems, made some adjustments (like investing in GoToMeeting to host upcoming webinars, eliminating the forum component and using the live events as a Q and A space to incentivize attendance, and modifying some of the course elements so that I’m over delivering this time (instead of overpromising).

I’m also giving myself plenty of lead time to refine and update all of the information and resource components, by scheduling the course to kick off on June 1st.

Ta dah!

Introducing the new and improved: Next Level Social Media [Summer 2016] Online Course

But wait…what about those people who paid full price the first go round?

I thought of that too!

So today I also sent out the very first announcement to last year’s attendees, with a promo code to try it again (for free this time). Because that’s only fair.

AND – I prepped a new email announcement + scheduled it to go out to my primary email list next week. SHAZAM.


3. Blog: 2016 Social Media Management Tools

This is a blog post that I’ve been meaning to write since January.

That’s right. January. And it’s going to be APRIL in a couple of days.


Additionally: we’ve been way behind on posting new Social Media Blogs to the company website because we’ve been so busy helping our clients with theirs. And our SEO over the past few months has certainly taken a hit as a result.

So today I went ahead and cranked out my blog post for Conversations Media disclosing basically everything in our internal toolbox (with detailed explanations for SEO, and affiliate links bc, duh).


4. Posting a new blog for

This sort of just happened organically since I was logging my work-cation progress today anyway – but it’s very cool that I was able to push out a “bonus” accomplishment as a result!



HOLYSHIT I feel really good about what I accomplished today. Like really, really good.

Today’s work-cation allowed me to recover from regular task burnout, improve my business SEO, set the ground work and initial promotions for my upcoming online Summer course, and finally streamline and simplify my public speaking process, which I know will make me feel more confident in charging what I know that I’m worth for these types of events.


And now I’m going to have myself an ice cold dirty martini, up. Because it’s a fancy martini glass kind of day…

If you’re still reading this, that’s probably a very strong indication that YOU, my friend, are in need of a serious Work-cation of your own.

It might seem impossible. It might seem like now isn’t the right time.

But guess what: It’s never going to be a GOOD time. That’s the point.

The world won’t collapse if you take a day off to catch up on all those pet projects, dream projects, and miscellaneous things on your Someday List.

And chances are – doing so will re-energize you and lift your spirits so that the next workday doesn’t seem so daunting, even with an extra day’s tasks piled up.

Don’t open your calendar to find an ideal date.

Just take a moment to jot down your Someday List.

Keep it on your desk.

And one morning, when the moment is right, and hopefully soon, you’ll make the decision that TODAY is finally SOMEDAY.


Sit. Write. Publish. NOW.

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This post is inspired by 2 things:

1. This quote: “Do or do not. There is no try.” – Yoda

2. Rewatching Little Women and remember how much I wanted to be like Jo March when I was younger.

Here’s the thing: this blog hasn’t been updated in over half a year.

Sure, I’ve been busy growing a business or two, taking on extra projects, getting married, traveling, you know…all of the regular things one does over the course of a year.

But mainly I’ve had some bizzaro stage fright of producing something that wasn’t really great after so much time of radio silence (which just kept growing and growing).

I’ve STARTED lots of posts with the best of intentions, but never actually finished them.

As 2015 comes to a close, I’m checking off my to do list, for better or worse.

“Blog about ___ on” was on my master list about 7 times with various topics listed.

This throws me into a panic every time I see it because I DON’T HAVE TIME TO WRITE FOR MYSELF. If I have extra time, it’s got to go to the backlog of client work, or blogging for SEO purposes for my social media agency website. 

Today is different.

I’ve spent the good part of today reflecting on the past year’s work, and which projects and people I’ve really enjoyed working with, been able to show high return for, and have paid us (on time, and without question).

These are the types of clients I want more of. The win/win/win. 

I want to figure out the common thread so that we can filter in only these types of clients in the future, and I want to really take shit to the next level with these amazing businesses and people who deserve tremendous success, and have trusted and allowed Conversations to help them grow.

And there’s one very standout thing that ALL of our favorite clients could be doing better (aside for the ones we are doing this for), which is BLOGGING. Regularly.


I’ve ignored the same advice that I give ALL THE TIME to the people that I coach, which is simply:

If you don’t know where to start, just sit down. Open whatever you feel most comfortable typing in. And WRITE.

Start at the beginning or in the middle or even at the end.

Ramble if you need to.

Get it all out. (Or just get a few things out).

It might not be brilliant.

It probably WON’T be very good.

But writing isn’t about strokes of lucky brilliant shit that comes out of the woodwork.

It’s an art form that should be practiced and exercises and rinsed and repeated.

So this blog is my way of getting back on the wagon, but it’s also a challenge.

Your mission, should you choose to accept:


Sit. Write. Publish.

Don’t second guess, or spend hours looking for the right accompanying photo.

Trying doesn’t count.