Apothecary Box Kickstarter Project – LAUNCHED!

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Yesterday Lauren and I launched the Kickstarter project for our new project: Apothecary Box. So far – we’re at almost $800 of our $10k goal and have high hopes that it will succeed!

Apothecary Box Kickstarter Project

Apothecary Box Kickstarter Project

It’s only day 2, but there have already been lots of lessons / takeaways on how we could have (and still can!) make the project stronger.

Targeting the Right Audience

This includes understanding the market and what people are willing to pay (we were surprised that the most backers chose the $100 man box, which, was the only $100 level – so $100 boxes seem to be the way to go – but likely for one-offs).

So while when we launch we will still do the $25 monthly sample subscription option, I think that periodically releasing $100 boxes that can be purchased individually without a subscription will be key to the success of the project.

With the Right Message

After posting the Kickstarter link on Reddit for the first time,  I got a message from someone saying they didn’t see the value in the sample box and that it looked like any other beauty box subscription (just more expensive).

I’ll be honest: this kind of ruined my entire morning. I didn’t even share it with Lauren so that it wouldn’t ruin HER morning. (Though she’s probably read this by now).

But here’s the lesson: I read through the Kickstarter description and rewatched the video and realized that we didn’t really specify a lot of the key selling points of this box! So I sat down, re-evaluated and decided that new messaging should focus on the following:

What’s different about this box:  it’s geared towards building your knowledge – not your makeup cabinet.

For example: did you know that keeping certain beauty products on hand (such as virgin organic coconut oil) can eliminate about 10 of the products that are already in your bathroom? Coconut oil can be used as a skin and face moisturizer, shaving oil, hair mask, cuticle cream…the list goes on and on.

Each box will also contain a sample of essential oil (a different oil each month) and an informational card on it’s therapeutic benefits, and how it can be used.

Is this subscription box for everyone? Nope. It’s for people consciously switching from chemical-based to natural products who want to know exactly what they’re putting on/in their bodies and who is making those products. We’re putting a face behind that bar of soap !

Ask for Support

So far I’ve messaged a couple of people individually who have previously indicated interest or who I think would be fans of the project. All of those people have supported so far in some capacity (though I don’t want individual sales pitches to be an ongoing thing, it works for things like Kickstarter when you need to meet a specific goal within a specific period of time).

I’ll also be posting more social media specific info on lessons learned in this week’s Social Media #SundaySchool

2015: New Year New Me

By | goals, Uncategorized | One Comment

Screen Shot 2014-12-30 at 2.13.34 PMI love the New Year more than any other holiday (including Mardi Gras).
For me: the New Year is a chance to start fresh. To stop doing things that aren’t working, and to start new things I’m excited about.

This year, I’m dreaming BIG. Here’s what’s in queue:

Conversations Media: I’m taking my social media consulting company to the next level with a fresh new website design, an awesome new SEO service for lawyers (designed around requests and projects throughout the year), and we’re announcing that we’ll officially be offering full scope website design + development services for 2015!

SEO service for lawyers


Apothecary Box: Lauren (my partner in life and crime) and I are starting a subscription service called Apothecary Box – which will be a monthly sample box of curated natural, holistic, handmade body products from small local makers. We’re launching the kickstarter for that at the end of this month (Put your name on the list at ApothecaryBox.com if you want to get an email when it launches!)

Monthly sample box of curated natural, holistic, handmade body products from small local makers.


Consulting Calls: Because I work primarily with startups with limited budgets, I get a lot of requests to “pick my brain over coffee,” which adds up to a lot of unbillable hours and shaky caffeine hands. Solution: Clarify is a badass new tool that I just set up a profile on so that people can book consulting calls with me BY THE MINUTE. So for example if you only need 20 minutes to pick my brain for new marketing tactics for 2015, it’s just $33. You get what you need. I get paid. Everybody wins!

Book consulting calls with me BY THE MINUTE.

Live Events: I LOVE getting the chance to do workshops or speak to groups about Social Media, so I’m prioritizing doing more of that this year! So far for this month I’ve scheduled a 2015 Marketing Bootcamp Workshop at Propeller on the 21st, and will be doing a guest lecture at Nunez Community College on the 27th.

2015 Marketing Bootcamp Workshop

Birthday Trip to Colorado: Last year, Lauren and I were fortunate enough to find the time and extra cash to take an amazing weeklong trip to New York for my birthday, and Colorado for hers. We loved Colorado so much that we’re planning another trip there for May! MOUNTAINS, Y’ALL!

Screen Shot 2015-01-04 at 10.00.48 AM

Give More Hugs: My official New Years Resolution is to GIVE MORE HUGS. This is way more practical than saying I’m going to jog 2-3 times a week (because I won’t) or that I’ll quit drinking (because – no.) I plan to give more hugs to family, new friends, old friends, even clients. I know that some people don’t like hugs. But I don’t trust those people. Hugs rock.